Task 1
THE ANATOMY OF ADVERTISING
(Carbonate Soft Drink)
INTRODUCTION
OF ‘FANTA’
-‘Fanta’ is a global brand of fruit-flavored
carbonated soft drinks created by The Coca-Cola Company. There are over 100 flavors worldwide. The drink originated in Nazi Germany under trade embargo for Coca-Cola ingredients
in 1940.
MARKETING (UNITED STATES)
Fanta is known for its upbeat
advertising; in the United States, it showcases The Fantanas,
a casted group of young female models, each of whom promotes an individual
Fanta flavor. For the re-introduction of Fanta in the United States, Coca-Cola
worked with the ad agency Ogilvy (NYC) in 2001. After a brainstorming session, the
Ogilvy creative team of Andrea Scaglione, Andrew Ladden and Bill Davaris,
created the tagline "Wanta Fanta!" which became the
jingle for the Fantanas in the broadcast campaign. The campaign lasted from
summer 2001, in the form of a successful trial run, to October 1, 2006.
PROMOTION STRATEGIES
2015 billboard
2015 Japan truck
Bus stop poster
2014 poster and concert
Magazines
Web using icon
Fanta Clothing
Games
* Cheap than other product
* Less carbonates
* Excellent branding and advertising
* Popular among youth
WEAKNESS:-
* Many challenger * No fruit content but still advertised as oranged
drink * Not popular with health conscious people
CONCLUSION
Task 2
ADVERTISING VOCABULARY
Product Placement : paying a movie or Tv
show to prominently display a company's product during the film or show.
Circulation : the number of readers
or subscribers to a magazine or newspaper.
Jingle : catchy
tune usually rhyming, simple, and repetitious used to promote a product.
Slogan : a phrase identified with a firm. A motto used in selling an enterprise or company.
Motto :
a guide to ones conduct. a sentence that servers as a principle or ideal.
Roadside Signs : also called outdoor
advertising. any of the large panels usually found alongside roads and highways
used as gigantic advertising posters.
Hype : overwhelming publicity
or exaggerated claims v. to
promote or accent excessively.
To write copy : verb to create the words to
be printed or spoken in an commercial or ad
Drum up :
to summon or procure (as if by beating a drum) obtain by repetitious and
persistent effort.
Gloss :
shiny, not substantial.
Gloss over :
to cover up a mistake by speaking rapidly so as not to deal with the issue
correctly
Plug : to promote evocate or
popularize.
Radio or TV spot : the position of a
commercial in a radio program or TV line up.
Account : in advertising account is synonymous with client or
contract
Announce :
an ad that make public via the purchase of some lines in a newspaper or
magazine an offer or information.
Want ad :
job offer also the classifieds
Commercial :
an advertisement on TV or radio
Buzz : excited talk or rumours
speaking rapidly in a low voice
Task 3
ADVERTISING MEDIUM AROUND CAMPUS
15/3/2016
LOCATION : SHOP LOT AROUND JATI
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJtQq7iq_33_i0aX6KTlegJC_ifIcVAhCDrdpkae19RGAUiHVP9XfZyqw6EOgIVpvN8sWog81M0oRbbLmvipRg3cF4eyfJ1yzOVXrLKXmVXLjzPYP5GYy2NhXBr0jG9Asii420t4M7yFc/s640/20160315_150225.jpg)
LOCATION : 7 ELEVEN
DATE : 15/3/2016
TIME : 3.02 P.M
MEDIUM : BANNER
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTIehkNdfvlt_MANir7NslWACIZgW3vIz9p9Uz_6P8jfIIvWTCis-wAgnR34n0DiImVsbVrXyM5SdPJ4rdtsJK5_mbWUhNUOS5fpx59FlkWZHcLqfzNQqImkkxXJZBScbgfIX26TTioTk/s640/20160315_151025.jpg)
LOCATION : PALE
DATE : 15/3/2016
TIME : 3.10 P.M
MEDIUM : BUNTING
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi81b65fAM2g1j57EoPkPOs5xYLTazf9wSUH69pkX-ovJ3nJiNQqnZC_wM73Cu4tbY1dLuIbIKK3gjeG6dHUBGZUfCkKPF3mfzhE-ge8vlRlRYQDuvwLRS78lO4IZVAv7F1LtgqxlZEiTE/s640/20160315_150956.jpg)
LOCATION : TREE
DATE : 15/3/2016
TIME : 3.10 P.M
MEDIUM : BUNTING
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW-enYtv5_vrzNvDB_YhZOPMQ9L5zuwxohVnREyEKg19ejLN0DfoYd-YWD1r-g6dXSnyNfUBrrz5vRiDcXTPIOamCYGGb88vSTTS5TC3V3OeF4_OWBDS6wZbQKRtUtNRydBw96xVGEoVY/s640/20160315_150325.jpg)
LOCATION : POLE
DATE : 15/3/2016
TIME : 3.03 P.M
MEDIUM : PLYWOOD
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvidovj-o2-DnxBLJd3jZvofjix8UXbkugQ0edNXL6GixYXDTB5IRzbqJiVylIB4qv3cdEbPTzOHHPhnQZBhcBKXHV-DGQ44_057g9uODuAY23Qo0u05OzgD3NB8aLz16gji7pHrHUoDM/s640/20160315_150440.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1SIG7j0XjyACIXYtXbU42NBTQQJTzvklXid55_CkVWrBIifoS1v4ikMafa6j7_h4MACFp6jJ4y6E4WPsHGFtjVVNt_rqYwn4B7TM-Xhh6KKzhv28cl4l_k7a95DiSuu0wus-ABGTslXA/s640/20160315_150458.jpg)
LOCATION : JAMMING STUDIO
DATE : 15/3/2016
TIME : 3.04 P.M
MEDIUM : BANNER AND BUNTING
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha8V4yaBJ33pAs-lduLaxcjEz9S2pZB2dCyObUEsjgKIqwH7CbEN8AmMtmXpM_nm_3lLyEynwYSwpxB4hxNvF61YzbdWfOqpDenDz2Axf1N0orC_3rNMl5BDyGd6ECY3lGAY4vlzHSygc/s640/20160315_150614.jpg)
LOCATION : SHOP
DATE : 15/3/2016
TIME : 3.06 P.M
MEDIUM : BANNER
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVpjorFLt0MLtSQzuq0kj_CsD_BNoIwSXDfpJ5mE4zWniLQn89UE8gx5cCEf8Unsa0dSIwoceJfoyyAlnWPsy2eI-7VhXwKkq3t2wtGI1QGQufImsCMR7sl6sL68POhg52JpFvoYHDs8o/s640/20160315_150620.jpg)
LOCATION : SHOP
DATE : 15/3/2016
TIME : 3.06 P.M
MEDIUM : BANNER
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8L2zWuOJku9YREZaNqaAkk6OcJRD_5DL9r-lrL5O6S9_sYj17Qhyphenhyphendvzm6zzsv-Qo8lJHD1OecaZTLamtvCAaYhTbYh2ljF7gm97Lu-NJwZ1wLOHNwpySMbd9YueGbkpdW6hCtQ7wXb2U/s640/20160315_150747.jpg)
LOCATION : TREE
DATE : 15/3/2016
TIME : 3.07 P.M
MEDIUM : BUNTING
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMpSWwVJ5zgrl5b1P5ks6nlvDidDFJMrg9yw2imjx5pfwoSIQeUiW1km4WXssQQGYKLEci_uGUJswywpufAGzs2V3w84SWgMR69zCFJiEdKU724xYctZgQvVgHlxupO-z_6h86h57P7i0/s640/20160315_150902.jpg)
LOCATION : TREE
DATE : 15/3/2016
TIME : 3.09 P.M
MEDIUM : BUNTING
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifjeJscQN7GCvd7b2WWPDNG-VHpMxT7R1bVWKB9pqtc8R9mNll4EhUE7zhWArCLfplUu8Uuut0vTUJDdFpamXMcv8B1SYHgIO2vP5O41cfy4xfGEibuwOC6T3q5gRXrlfMLQvncYCvxKM/s640/20160315_150925.jpg)
LOCATION : POLE
DATE : 15/3/2016
TIME : 3.09 P.M
MEDIUM : BUNTING
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhWgqf-b2-njqGknbaFYNMmjdblFycxSauim_vQpzmTpxlcq4uIv13njzOSDLNdCSkcqst1hsEjUz85z2j5bUWL7EXBGgLSChIjMJixYi6gwblelx48aEWELWcA3ioaAJcP7a4J3uRyO4/s640/20160315_151049.jpg)
LOCATION : TREE
DATE : 15/3/2016
TIME : 3.10 P.M
MEDIUM : PLYWOOD
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoX0FrkXKDNKLAX7tEKFt-0J8A1KsjxLAgFAn_M8DDYHhkCIucbWd3oJiT4BgKNr-Q3rKENIAPotDQAngUPEgeJq9Tq7tyjv2jC9vEwkMn3l60QjC2d8yhSO7Sx-zKIJZ_wtvIEFJg2fc/s640/20160315_151209.jpg)
LOCATION : JATI
DATE : 15/3/2016
TIME : 3.12 P.M
MEDIUM : BUILDING
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLmlsjTABaKDTJ5RM7w84BaGnerbTYpTbt2lqhr9ynkEs03j6xFHZ1vq8XvMlD6H1DdTna4oxDWD66qHBd7TXs8xuRkadQxNIZpcAMGeDyZy8M_ElnBmU_upnYzUAom-uzGbLUjg03s2c/s640/20160315_151245.jpg)
LOCATION : JATI
DATE : 15/3/2016
TIME : 3.13 P.M
MEDIUM : POSTER
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgYxkASUl3OZwycQ9sm22sryqXsLjio_gOyuJhZ2oRkczaWnHHPPnkiN2WaJGhZ6DHPwfb3d9VcE12gm97wzIi-5-hbR3YppZ8RbZxXzSUJ4z6EHWw9fXFMUpSZzrLqpuqaCfovwRt3A8/s640/20160315_151254.jpg)
LOCATION : JATI
DATE : 15/3/2016
TIME : 3.14 P.M
MEDIUM : POSTER
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUvl6z2OuIc73As00qJYcMQ6RV1axA7_eSGZ0-VyzaRWmsXJqX11Zh-vtRJlaML3aSqdFvBoFA-f1bUGu15r-pEJJ4dd9Z72XDQSn2ICAJmX-ajzjWpRi_4oFrFWGuhGvK9qQm8645zfA/s640/IMG-20160315-WA0028.jpg)
LOCATION : SHOP
DATE : 15/3/2016
TIME : 3.15 P.M
MEDIUM : POSTER
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs8OAt_eMoX8eKJNLGnZKYLrybamQTmifhtFw-YuBHe7FIJ29QZcrMyrlQc1lPrQGwnfzyy7gzMasm7Ckkzlo1azobBMviqVKOUbE9Vcr0m7CUnfKZ3d4mo5yurNy2Z0kSEsvpSQTk3-c/s640/20160315_160017.jpg)
LOCATION : TREE
DATE : 15/3/2016
TIME : 3.16 P.M
MEDIUM : BUNTING
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