graphic design: Advertising Design

Task 1

THE ANATOMY OF ADVERTISING
(Carbonate Soft Drink)

INTRODUCTION OF ‘FANTA’

-‘Fanta’ is a global brand of fruit-flavored carbonated soft drinks created by The Coca-Cola Company. There are over 100 flavors worldwide. The drink originated in Nazi Germany under trade embargo for Coca-Cola ingredients in 1940.

MARKETING (UNITED STATES)

Fanta is known for its upbeat advertising; in the United States, it showcases The Fantanas, a casted group of young female models, each of whom promotes an individual Fanta flavor. For the re-introduction of Fanta in the United States, Coca-Cola worked with the ad agency Ogilvy (NYC) in 2001. After a brainstorming session, the Ogilvy creative team of Andrea Scaglione, Andrew Ladden and Bill Davaris, created the tagline "Wanta Fanta!" which became the jingle for the Fantanas in the broadcast campaign. The campaign lasted from summer 2001, in the form of a successful trial run, to October 1, 2006.

PROMOTION STRATEGIES

2015 billboard

2015 Japan truck

Bus stop poster

2014 poster and concert

Magazines

Web using icon

Fanta Clothing

Games

STRENGTH:-
* Cheap than other product

* Less carbonates

* Excellent branding and advertising

* Popular among youth

WEAKNESS:-

* Many challenger * No fruit content but still advertised as oranged drink * Not popular with health conscious people

CONCLUSION

In the conclusion, The Coca Cola Company has released a new product soft drink that called “FANTA”. This product use as about the 2 medium advertising that is above the line examples Social media, TV and below the line examples billboard, poster, truck, clothing and outdoor games.

Task 2

ADVERTISING VOCABULARY

Product Placement : paying a movie or Tv show to prominently display a company's product during the film or show.

Circulation : the number of readers or subscribers to a magazine or newspaper.

Jingle : catchy tune usually rhyming, simple, and repetitious used to promote a product.

Slogan : a phrase identified with a firm. A motto used in selling an enterprise or company.

Motto : a guide to ones conduct. a sentence that servers as a principle or ideal.

Roadside Signs : also called outdoor advertising. any of the large panels usually found alongside roads and highways used as gigantic advertising posters.

Hype : overwhelming publicity or exaggerated claims v. to promote or accent excessively.

To write copy : verb to create the words to be printed or spoken in an commercial or ad

Drum up : to summon or procure (as if by beating a drum) obtain by repetitious and persistent effort.

Gloss : shiny, not substantial.

Gloss over : to cover up a mistake by speaking rapidly so as not to deal with the issue correctly

Plug : to promote evocate or popularize.

Radio or TV spot : the position of a commercial in a radio program or TV line up.

Account : in advertising account is synonymous with client or contract

Announce : an ad that make public via the purchase of some lines in a newspaper or magazine an offer or information.

Want ad : job offer also the classifieds

Commercial : an advertisement on TV or radio

Buzz : excited talk or rumours speaking rapidly in a low voice